Eri + Ali is a women’s fashion brand that offers stylish and comfortable tops and clothing. Their pieces are designed to be versatile wardrobe staples that can be dressed up or down.
Eri + Ali is a women’s clothing and accessories brand that celebrates creativity, individuality, and the beauty of imperfection. Founded in 2015 by childhood friends Eri Takase and Ali Weiss, the Los Angeles-based company aims to inspire self-expression through its collection of tops, dresses, pants, jackets and more.
Eri and Ali bonded as kids over their mutual love of fashion design and began planning their own clothing line in high school. After earning fashion degrees on opposite coasts, they reunited to launch Eri + Ali with a small collection of uniquely detailed tops and dresses.
The brand soon attracted a following of customers who appreciated the joyful, subtly rebellious vibe of the designs. Eri and Ali expanded the offerings over time while staying committed to keeping things small and personal.
The Eri + Ali design philosophy is to “Dress fearlessly, flawed is beautiful, be you.” They aim to make versatile, artful clothing that empowers the wearer to embrace their individuality and authentic self.
Eri + Ali uses high quality natural fabrics like cotton, linen, and silk sourced from ethical vendors. When possible, production happens locally in LA so the founders can oversee fair working conditions.
The brand’s most popular items include tops with flowy silhouettes, soft fabrics and unique prints as well as dresses with eye-catching details and beautiful floral prints. Customers love Eri + Ali for its attention to detail, flattering fits and encouraging mission.
Beyond selling clothes, Eri + Ali seeks to build community by engaging with customers online and at local events. The brand welcomes feedback and job applications as they continue spreading creativity and self-love through fashion.
Eri + Ali pieces feature whimsical details, handpicked prints, and unexpected silhouette twists that give the clothes a creative, artisanal vibe. Every item is thoughtfully designed to be versatile yet maintain the brand's joyful and subtly rebellious aesthetic.
Eri + Ali designs celebrate the feminine form with delicate details, beautiful prints, and fluid silhouettes that drape and move beautifully. The clothes are meant to make you feel gorgeous.
Unlike many brands, Eri + Ali offers an inclusive range of standard and plus sizes to accommodate a variety of body types. You can find flattering pieces whether you wear an XS or 4X.
The brand uses only the best natural, breathable fabrics like cotton, linen, and silk. When possible, they work with local LA manufacturers to oversee ethical, sustainable production. The quality is evident in each garment.
The tops, dresses, kimonos and other pieces pair perfectly together but also integrate seamlessly into your existing closet. The brand's effortless styling makes Eri + Ali ideal for layering and mixing patterns.
Beyond the clothes, Eri + Ali fosters an uplifting community that celebrates creativity, individuality and self-love. Connect with the brand and other fans online and at local events.
As a busy mom of three, I'm always looking for clothes that are stylish but don't require a lot of fuss. The Eri + Ali dresses I've purchased are perfect - they're so soft and flowy that they're comfortable to wear all day, but the beautiful prints and details also make me feel put together. I especially love the flutter-sleeve Verona top which pairs perfectly with skinny jeans or leggings for an instantly cute weekend outfit. The quality of the fabrics is amazing too - after multiple washes, these pieces look and feel brand new. Eri + Ali makes flattering, versatile clothes that add beauty to my busy days.
I'll admit, I was hesitant to try Eri + Ali since the prices were higher than my usual budget brands. But now I'm hooked! The clothes are absolute magic - they fit my petite curves flawlessly right out of the package, no tailoring needed. The fabrics drape beautifully and the prints are out of this world. I get nonstop compliments whenever I wear my E+A pieces, especially the Sorrento maxi dress which makes me look and feel like a boho goddess! The brand's size inclusive range is also so refreshing. Worth every penny - I can't wait to grow my Eri + Ali collection.
As someone who loves supporting women-owned brands with ethical practices, I was thrilled to discover LA-based Eri + Ali. The quality and attention to detail is evident in each garment - for example, the tiny embroidered flowers along the hems of my Palermo top. The clothes are also incredibly flattering, no matter your shape or size. I have athletic curves and often struggle to find dresses that fit well, but the E+A designs are magically stretchy while still looking structured. Beyond the beautiful products, it's clear the founders have such passion for building community and uplifting women. I'm proud to wear such a feel-good brand!
I'll admit, I'm pretty clueless about women's fashion. But my wife is obsessed with Eri + Ali, so I started paying attention and can see why! The fabrics look luxuriously soft and the prints are so unique - way more artsy and interesting than those boring solid sweaters or plain sundresses many brands offer. I especially love the tailored kimonos and wraps, which add a touch of sophistication that's perfect for date nights or when we go out with friends. And I appreciate that E+A celebrates natural beauty rather than unrealistic standards. I notice my wife's confidence has skyrocketed thanks to this brand. Her happiness means the world to me, so Eri + Ali gets an enthusiastic thumbs up!
As a young professional building my business wardrobe, I'm always seeking pieces that are stylish yet office-appropriate. Eri + Ali's dresses and tops allow me to show my personality through unique details like lace-trimmed necklines or shoulder cutouts, while still looking polished and put-together. The fabrics are so comfortable - I never worry about restricted movement or distracting sounds like stiff polyester. And the wrap styles and adjustable waists create flattering silhouettes without revealing too much. I get so many compliments on my E+A outfits! The brand empowers me to take fashion risks while still maintaining my credibility at work. I feel beautiful, confident and totally professional.
Eri + Ali was founded in 2015 by childhood friends Eri Takase and Ali Weiss, both fashion designers from Portland, Oregon. They bonded as kids over their shared love of clothing design and started planning their own line in high school.
The clothes are designed at the brand's headquarters in Los Angeles. When possible, production happens locally in LA so Eri and Ali can oversee ethical, sustainable practices. Some pieces are made abroad in factories vetted to align with the brand's standards.
Eri + Ali uses high quality natural fibers like cotton, linen, and silk in their fabrics. These breathable textiles create garments that are soft, comfortable, and flowy. The brand avoids polyester and other synthetics.
Unlike many brands, Eri + Ali offers an inclusive size range from XS to 4X so people of all body types can find flattering, stylish pieces. Extended sizing applies to most tops, dresses, bottoms and outerwear.
The Eri + Ali design philosophy celebrates femininity, creativity, and individuality. Pieces feature artistic details like unique prints, fluttery silhouettes, and handcrafted embellishments. The vibe is both whimsical and subtly rebellious.
Top selling items include the floral Verona Top, the Sorrento Maxi Dress, the Palermo Peplum Shell, and the Bianca Fringe Cardigan. Flowy tops and dresses with eye-catching details are customer favorites.
The brand releases two full collections per year - Spring/Summer and Fall/Winter - along with monthly limited edition capsule collections. New arrivals are announced on social media and the website.
Yes! Special savings events happen throughout the year including holiday sales and sitewide discounts for newsletter subscribers. Sale and clearance sections offer the best deals.
Most pieces can be machine washed cold and laid flat or hung to dry. Avoid bleach and hot water. See individual product pages for full care instructions.
Eri + Ali happily accepts returns and exchanges within 30 days of purchase. See the full policies on the website for details and reach out to customer service with questions!
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